Insights | GoodShape

GoodShape Appoints Toby Phelps as Chief Revenue Officer

Written by GoodShape | Aug 6, 2026, 1:01:59 PM

GoodShape is pleased to announce the appointment of Toby Phelps as Chief Revenue Officer, further strengthening its executive leadership team as the business continues its next phase of growth.

Toby brings more than a decade of commercial leadership experience within the SaaS sector. Throughout his career, he has helped businesses accelerate growth, develop high-performing commercial teams and deliver long-term value for customers.

As Chief Revenue Officer at GoodShape, Toby will lead the company's commercial strategy across sales, partnerships and customer growth. Working closely with teams across the business, he will play a key role in expanding GoodShape's reach while continuing to deliver exceptional value to clients.

Commenting on his appointment, Toby said:

"I'm excited to be joining GoodShape at such an important stage in its journey. The business has a clear purpose, an ambitious vision and a genuine opportunity to make a meaningful difference to organisations and their people. I look forward to building on the strong foundations already in place, strengthening customer relationships and supporting the next phase of sustainable growth."

Toby's appointment reflects GoodShape's continued investment in its leadership team as the business builds on its position as a trusted partner in absence management and employee wellbeing service orchestration.

About GoodShape

GoodShape is an AI-powered absence reduction and health orchestration platform that helps organisations reduce absence, recover workforce capacity and improve productivity.

Rather than replacing existing health services, GoodShape connects and coordinates them. The platform helps to identify health risks and absence trends early, directing employees to the right support and tracking outcomes to maximise workforce health and business performance and generate measurable returns on investment.